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Creates marketing and social media campaigns and strategies, including content ideation, and implementation schedules. Ensures brand consistency in marketing and social media messages by working with various company department members, including advertising, product development, and brand management. The Marketing Specialist helps enhance NVPF's public image and encourages audiences to connect with the Non-Violence Peace Foundation (NVPFINT) through a formal relationship and/or support of the organization’s advocacy efforts and ministries, particularly via social media and online platforms. The specialist works closely with other communications staff to plan and implement outreach via online advertising, social media, search engine optimization, and digital media management. The specialist also supports traditional media outreach efforts.


The goal is to gradually achieve superior customer engagement and intimacy, website traffic, and revenue by strategically exploiting all aspects of the social media marketing roadmap. Social media specialists should have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels. You are responsible for joining relevant conversations on behalf of the brand and “soft selling” the product by providing support to current and prospective customers. We are looking for a driven Social Media Specialist to attract and interact with targeted virtual communities and network users.


1. Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification Generate, edit, publish and share daily content (original text, images, video, or HTML) that builds meaningful connections and encourages community members to take action 2. Set up and optimize company pages within each platform to increase the visibility of the company’s social content 3. Moderate all user-generated content in line with the moderation policy for each community 4. Create editorial calendars and syndication schedules 5. Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information 6. Collaborate with other departments (customer relations, sales, etc) to manage reputation, identify key players, and coordinate actions

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