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PhilanthropyU Earning Revenue: Selling to Your Beneficiaries

Course Schedule

Course Details

  1. Length

  2. Effort

    10-15 minutes
  3. Certificate

    Not Available
  4. Language


INSTRUCTORKathleen Kelly Janus

Kathleen Kelly Janus is a social entrepreneur, author, and lecturer at Stanford University’s Program on Social Entrepreneurship. Her book—Social Startup Success: How the Best Nonprofits Launch, Scale Up and Make a Difference—is a playbook for nonprofit organizations based on a five-year research project interviewing hundreds of top-performing social innovators.

About This Lesson

Many nonprofits spend year after year frantically asking around for money to run their programs, pay their employees and keep the lights on. Despite how common it is to reach out to foundations and individual donors in this way, there are other possibilities to receive funding. One way is by earning revenue.

Designed as a 10-minute miniature lesson, this experience aims to teach nonprofits three ways they can earn revenue by selling a product or service to their beneficiaries.

In addition to learning new ways to earn revenue, readers will explore three case studies of organizations who have used these techniques. Finally, this experience includes industry best practices and tips to help nonprofits apply these techniques to their own practice.

Who Should Take This Lesson?

The experience will be beneficial to any nonprofit looking to experiment with new ways to generate revenue and become less dependent on fundraising alone.

Learning Objective

  • Explore three ways nonprofits can earn revenue by selling a product or service to their beneficiaries
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