About This Lesson

This is a moment of enormous uncertainty for social impact organizations and the people they serve.

In times like these, when programs, services and public health conditions are changing rapidly, purposeful communication with your beneficiaries can make a big difference.

This short lesson teaches a systematic approach to communication with beneficiaries during the COVID-19 crisis. By the time you complete this lesson, you will have a communications plan that you can use to keep your beneficiaries well-informed throughout the pandemic.

Lesson Topics

• Understanding your beneficiaries
• Selecting communication methods
• Executing a communications plan

Who Should Take This Lesson

This lesson can apply to any organization with beneficiaries operating during the COVID-19 pandemic including those with limited access to the internet.

Course Advisors

This lesson would not have been possible without the involvement of many teams and individuals. Special thanks to:

• Barney Singer of FHI 360

Certification

There is no certificate for this 15-minute mini-lesson.