About This Lesson

Due to COVID-19’s impact on the global economy, many nonprofits are worried about their main source of revenue: fundraising. In fact, in a recent survey of 700 nonprofits conducted by Kindful, more than 90% of nonprofits said that COVID-19 would negatively impact their fundraising efforts (Martin B., 2020).

With no clear end to the pandemic in sight, now is a critical time for nonprofits to fundraise creatively. In this lesson, we will cover the strategies you will need to engage and retain your donors while exploring new ways of increasing your revenue.

Lesson Topics

This lesson will cover two ways your organization can effectively fundraise during this pandemic. These methods include:

• Crafting effective communication to engage and retain your supporters and your current donors
• Utilizing a variety of fundraising strategies to increase your revenue from foundations, grants and various donor groups

Who Should Take This Lesson?

This lesson can apply to any organization operating during the COVID-19 pandemic including those with limited access to the internet.

Course Advisors

This lesson would not have been possible without the involvement of many teams and individuals. Special thanks to:

• Megan DeSisti and Jasmine Adams, GlobalGiving
• Erin Ganju, Managing Director at The Echidna Giving Fund
• Alicia Meulensteen, Senior Director, DM USA, International Rescue Committee

Certification

There is no certificate for this 15-minute mini-lesson.