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In a perfect world, great initiatives for change would get the attention they deserve. However, in reality, many initiatives fail to “make it” even with a great idea, product or service. They fail because they do not reach the audiences they need or communicate their value effectively.
In this course, you will learn how to build a brand that will get your cause the attention it deserves. A strong brand for your organization will help shape your communications, guide your visual identity, and inform your actions. By examining real-world examples from leading social impact organizations, you will be able to effectively use your time and resources to stand out from your competition.
This course is designed for both early-stage social entrepreneurs looking to develop their brand as well as more established social impact organizations attempting to refine their brand. Ideally, those taking this course already have at least some idea of the product, service, or idea they’d like to put out into the world. Additionally, this course will be most useful for those who are ready to act, intending to bring their product or service to market in the next year.
If you're already defined your brand and are ready to share it with the world, Philanthropy University can help. As a student at Philanthropy University you're eligible to join our new Google Ad Grants Management Service.
Learn more hereThe University is a non-degree, diploma or credit granting initiative. Philanthropy U, Inc. is the concept developer and sponsor of the initiative. Learners are not entitled to earn college or other academic credit.
Learners are eligible to receive a Certificate of Achievement for this course. To earn a Certificate of Achievement for this course, you need to earn more than 50% of possible points on quizzes and assignments to obtain a passing grade. Quizzes are worth 15% of your total score, while assignments are worth 85%.
© 2020 Philanthropy U, Inc.