ABOUT THIS LESSON

To create change, your organization needs to find supporters. That's where digital advertising can help. Whether you're looking for donors, partners, customers, or volunteers, digital advertising lets you reach eyes and hearts around the world.

In this short lesson, you'll learn how to use tools like Google AdWords or Facebook Ads to reach a larger yet more targeted audience.

LESSON TOPICS

• Understanding Digital Ads
  How does digital advertising work, what can it do for my nonprofit, and which tools are right for me?
• Managing an Ad Campaign
  How do I create effective ads and manage their progress?

Who Should Take This Lesson?

The experience will be beneficial to any nonprofit looking to reach a broad but targeted group of individuals online.